Ethical Marketing: Best Practices for Brands and Media Buyers (2026)
Marketers today have access to tools and insights that even Philip Kotler could have never imagined. …
Ad Tracker vs Google Ads: Unlock Cross-Channel Success with Keitaro
When marketers compare performance ad tracker vs Google Ads, the conversation often stops at the surface. …
The Best Ads of August 2025: Ice Cream, Lipstick & Crushed Logos
August 2025 was anything but boring. From toothpaste-flavored desserts to sneakers dripping in nostalgia, brands pulled …
Malvertising: The Industry’s Silent Plague and How to Protect Yourself
Digital advertising powers much of today’s internet. But hidden inside those banners, pop-ups, and autoplay videos …
LLM Mentions: How to Get AI to Talk About Your Brand
Large Language Models (LLMs) — like ChatGPT, Google’s AI Overview, Perplexity, and Gemini — are shaping …
From Dorm Room Websites to CTO: Meet Ivan Roslov, Apliteni’s New Tech Lead
When you think of a CTO, you might picture someone with a perfect resume, a textbook …
The Best Ads of July 2025: Humor, Heart & Giant Kebab
July 2025 delivered a masterclass in marketing. From unexpected celeb cameos to car washes powered by …
Top Digital Hygiene Habits for Media Buyers and Ad Pros
If you’re a media buyer, chances are your digital life is more complicated than most. You’re …
Everything You Must Know about Video Advertising and Marketing in 2025
If your 2025 marketing plan doesn’t center around video, you’re already behind. Video is the new …
Why Video and Video Ads Are So Popular Today
If you’re avoiding video as a core part of your marketing strategy, you’re missing out on …